Product Design before AI — 2022
My first job in tech was designing ads for mobile games where I formed data-driven opinions paired with behavioural hypotheses around performance, then journeyed across San Francisco, New York, and Los Angeles working at various startups, agencies, and one hyper-growth company scaling and going public.
At Credit Karma, I joined as an associate, got promoted every year, worked on various parts of the business, then found my personal thesis on mobile apps, the real world, and product management.
Here's a sample of old work:
When Credit Karma was founded, credit scores were hard to find and costly. Today, the industry has caught up to make scores free and accessible.
We began seeing lower rates of engagement with younger Millennials coming onto the platform. So, we went on an exploratory journey to answer a broad and ambiguous question: How would you redesign Credit Karma for Gen Z?

A small team built a Beta experience of our company's 5-year vision, based on real member needs, near-term product functionality, and business goals.

My job as Growth Design Lead was to design lightweight experiments that meaningfully drive us closer towards our goals. Our team leveraged behavioral science to thoughtfully ship a series of quick experiments that help people use their accounts.

Credit Karma International
In the United Kingdom, Brits have a different mental model of credit than in the US. This MVP focuses on driving awareness and relevance of credit.
Loans Marketplace
People in different financial segments anchor on various datapoints when shopping for a personal loan. This redesign anchors on user flexibility, and standardized shopping interactions across the Credit Karma ecosystem.
From blue sky to MVP, I drove a quick launch and agile iteration cycle towards Nov 8, 2020. We simplified access to voter registration and guided people towards casting their ballot in all 50 states.

- Tools that align people on a shared goal & plan
- Critique norms for healthy and constructive discourse
- Sprint rituals that enable fun and repeatable outcomes
- Design systems as a shared language and vehicle for quality