Nicole Muther
Product designer
Select works 2022
tl;dr
I've spent the last decade designing experiences and digital products at agencies, startups, and hyper growth companies. I've learned a lot — mostly, how much deeper there is to go.
When Credit Karma was founded, credit scores were hard to find and costly. Today, the industry has caught up to make scores free and accessible.
We began seeing lower rates of engagement with younger Millennials coming onto the platform. So, we went on an exploratory journey to answer a broad and ambiguous question: How would you redesign Credit Karma for Gen Z?
A small team built a Beta experience of our company's 5-year vision, based on real member needs, near-term product functionality, and business goals.
My job as Growth Design Lead was to design lightweight experiments that meaningfully drive us closer towards our goals. Our team leveraged behavioral science to thoughtfully ship a series of quick experiments that help people use their accounts.
Credit Karma International
In the United Kingdom, Brits have a different mental model of credit than in the US. This MVP focuses on driving awareness and relevance of credit.
Loans Marketplace
People in different financial segments anchor on various datapoints when shopping for a personal loan. This redesign anchors on user flexibility, and standardized shopping interactions across the Credit Karma ecosystem.
From blue sky to MVP, I drove a quick launch and agile iteration cycle towards Nov 8, 2020. We simplified access to voter registration and guided people towards casting their ballot in all 50 states.
- Tools that align people on a shared goal & plan
- Critique norms for healthy and constructive discourse
- Sprint rituals that enable fun and repeatable outcomes
- Design systems as a shared language and vehicle for quality